Psychological Prices and Price Rigidity in Grocery Retailing: Analysis of German Scanner Data

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Herrmann, Roland; Moeser, Anke;
  • Subject: Marketing, Q110, Q130,

A substantial degree of price rigidity has been reported for branded foods in various studies with scanner data. One possible explanation for price rigidity is the existence of psychological pricing points. We analyze to which extent psychological pricing plays a role i... View more
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