publication . Article . 2012

INTEGRATED BUSINESS STRATEGY AND ITS CONSTRUCTS: PILOT STUDY AT HOTELS IN MALAYSIA

Shahrin Saad; Khulida Kirana Yahya; Faizuniah Pangil;
Open Access
  • Published: 01 Jan 2012 Journal: Journal of Global Management, volume 3, issue 1 January, pages 34-42
Abstract
Since hotel industry is major contributor to the growth of Tourism Industry in Malaysia, it is vital to take into consideration of issues that are being carried by the industry. For example the high turnover of employee in hotel due to poor strategy conducted by hotels’ management. This paper explores the new strategy measurement which is the integrated business strategy dimensions in fitting the hotel industry due to the scarce of hospitality strategy at present. The new strategy is developed from the integration of four business strategy scholars. The new strategy dimensions have been renamed and items of the strategies have been tested through a pilot study. ...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Hospitality Strategy, Business Strategy, Integrated Business Strategy and Hotel, jel:M0
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