INTEGRATED BUSINESS STRATEGY AND ITS CONSTRUCTS: PILOT STUDY AT HOTELS IN MALAYSIA

Article OPEN
Shahrin Saad; Khulida Kirana Yahya; Faizuniah Pangil;
(2012)
  • Journal: Journal of Global Management,volume 3,issue 1 January,pages34-42
  • Subject: Hospitality Strategy, Business Strategy, Integrated Business Strategy and Hotel
    • jel: jel:M0
    acm: ComputingMilieux_MISCELLANEOUS

Since hotel industry is major contributor to the growth of Tourism Industry in Malaysia, it is vital to take into consideration of issues that are being carried by the industry. For example the high turnover of employee in hotel due to poor strategy conducted by hotels’... View more
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