Critical Factors of Attracting Supply Chain Network Members to Electronic Marketplaces: The Case of Sunbooks Ltd. and the Hungarian Book Trade

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György Drótos; Péter Móricz;
  • Journal: Society and Economy,volume 28,issue August,pages147-164
  • Subject: electronic trade, Sunbooks, book market

Vertical electronic marketplaces often suffer from the low level of liquidity. Attracting members is critical, however, not even a sound and efficient IT and logistic background is enough to convince both the supplier and the customer side. In this paper the authors pre... View more
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