publication . Article . 2006

György Drótos; Péter Móricz;
Open Access
  • Published: 01 Aug 2006 Journal: Society and Economy, volume 28, issue August, pages 147-164
Vertical electronic marketplaces often suffer from the low level of liquidity. Attracting members is critical, however, not even a sound and efficient IT and logistic background is enough to convince both the supplier and the customer side. In this paper the authors present the case study of Sunbooks Ltd. This venture has started to transform the Hungarian book trade market that suffers from serious deficiencies in field of information and material flow. Despite the vast investments and that the marketplace is prepared to serve the whole Hungarian book industry, the market share started to grow very slowly. The authors identify three contingency factors which ca...
free text keywords: electronic trade, Sunbooks, book market, Strategy and Management, Industrial relations, Business and International Management, General Economics, Econometrics and Finance, Sociology and Political Science, Public Administration, Business model, Market liquidity, Commerce, Contingency, Economics, Critical factors, Publishing, business.industry, business, Market share, Virtual network, Supply chain network
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