publication . Article . 2014

Price in the Eye of the Beholder Book Review: Mears A. (2011) Pricing Beauty: The Making of a Fashion Model. Berkeley: University of California Press.

Tamara Kusimova;
Open Access
  • Published: 01 Jan 2014 Journal: Journal of Economic Sociology, volume 15, issue 5, pages 113-122
This article presents a review of Ashley Mears' book “Pricing Beauty: The Making of a Fashion Model”. The book is devoted to sociological inquiry into the fashion model business. Modeling is a specific kind of market, where careers depend on judgments about individual appearance. Making aesthetic decisions usually seems intuitive: in distinguishing the “beautiful” from the “unattractive”, people commonly rely on subjective opinions. How is it possible to define the value of how a human looks in market terms? The author considers the fashion model business as an example of how culturally determined beliefs about “femininity”, “masculinity” and “beauty” build up m...
Persistent Identifiers
free text keywords: art; pricing; worth; market; fashion industry; aesthetic commodities; fashion model; cultural perspective, jel:Z1
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