Mobile Marketing in Japan

Article OPEN
Noah H. N. Lynn; Paul D. Berger;
  • Journal: International Journal of Social Science Research, volume 2, issue 2 September, pages 229-242
  • Subject: Mobile Marketing, Marketing in Japan, Social Media, Mobile Advertising, Customer Lifetime Value (CLV)

In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated ac... View more
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