publication . Article . 2014

mobile marketing in japan

Noah H. N. Lynn; Paul D. Berger;
Open Access
  • Published: 25 Sep 2014 Journal: International Journal of Social Science Research, volume 2, page 229 (eissn: 2327-5510, Copyright policy)
  • Publisher: Macrothink Institute, Inc.
In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of mobile marketing has dramatic, positive implications for marketing, in general, as well as for the sale of selected product classes. We also consider markers for suggesting what the future of mobile marketing will be in Japan and around the world. Finally, a key implication for optimal marketing strategy is discussed.
free text keywords: Mobile Marketing, Marketing in Japan, Social Media, Mobile Advertising, Customer Lifetime Value (CLV), Relationship marketing, Return on marketing investment, Marketing mix, Advertising, Business, Marketing management, Marketing strategy, business.industry, Marketing research, Marketing, Digital marketing, Marketing effectiveness
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