TOURISM MARKETING - KEY CONCEPT OF TOURISM IN A WORLD OF GLOBALIZATION

Article OPEN
STOICA Ana-Maria; CRETOIU Raluca Ionela;
(2012)
  • Journal: Revista economica,volume Supplement,issue 3,pages375-378
  • Subject:
    acm: InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | GeneralLiterature_INTRODUCTORYANDSURVEY | ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION | GeneralLiterature_MISCELLANEOUS

The latest trends in tourism emphasize the power of the globalized tourist-consumer, in the context of mondialisation of the market and of the diversity of tourism services, the tourism organizations must answer to a range of different tourism motivations meant to meet ... View more
  • References (13)
    13 references, page 1 of 2

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