publication . Article . 2012

TOURISM MARKETING - KEY CONCEPT OF TOURISM IN A WORLD OF GLOBALIZATION

STOICA Ana-Maria; CRETOIU Raluca Ionela;
Open Access
  • Published: 01 Jan 2012 Journal: Revista economica, volume Supplement, issue 3, pages 375-378
Abstract
The latest trends in tourism emphasize the power of the globalized tourist-consumer, in the context of mondialisation of the market and of the diversity of tourism services, the tourism organizations must answer to a range of different tourism motivations meant to meet the needs and wishes of the tourism consumers over the period they travel for. Tourism marketing is a result of globalization, since, just like the globalization process, it creates links between the states of the world, the authorized touristic organizations making efforts to provide maximum satisfaction to the tourists and implicitly, to maximize their profit.
Subjects
ACM Computing Classification System: ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATIONGeneralLiterature_INTRODUCTORYANDSURVEYInformationSystems_INFORMATIONSYSTEMSAPPLICATIONSGeneralLiterature_MISCELLANEOUS
Related Organizations

 Bergkamp, L. (2002) EU Data Protection Policy. The Privacy Fallacy: Adverse Effects of Europe's Data Protection Policy In An Information-Driven Economy, Computer Law&Security Report, 18 (1), p. 31-47. [OpenAIRE]

 Grant, H. (2009) Data Protection 1998-2008, Computer Law & Security Review, 25, p.44-50.

 Jóri, A. (2007) Data Protection Law - An Introduction. Available from http://www.dataprotection.eu/pmwiki/pmwiki.php?n=Main.Privacy. [OpenAIRE]

 Kemp, R.; Moore, A. D. (2007) Privacy, Library Hi Tech, 25 (1), p. 58-78.

 Langenderfer, J.; Cook, D. L. (2004) Oh, What A Tangled Web We Weave: The State Of Privacy Protection In The Information Economy And Recommendations For Governance, Journal of Business Research, 57, p. 734-747.

 Pan, Y.; Zinkhan, G. M. (2006) Exploring the Impact of Online Privacy Disclosures on Consumer Trust, Journal of Retailing, 82 (4), p. 331-338. [OpenAIRE]

 Pitta, D. A.; Franzak, F.; Laric, M. (2003) Privacy and One-To-One Marketing: Resolving The Conflict, Journal of Consumer Marketing, 20 (7), p. 616-628. [OpenAIRE]

 Pope, J. A.; Lowen, A. M. (2009) Marketing implications of privacy concerns in the US and Canada, Direct Marketing: An International Journal, 3 (4), p. 301-326. [OpenAIRE]

 Solove, D.J. (2002) Conceptualizing Privacy, California Law Review, 90 (4), p. 1087-1155. [OpenAIRE]

 Veghes, C. (2009) The Consumer Private Space: What Is And How It Can Be Approached Without Affecting The Consumer's Privacy, Proceedings of the World Academy of Science, Engineering and Technology Conference in Paris, 54 (3), p. 583-586. [OpenAIRE]

 Veghes, C.; Pantea, C.; Balan, D. (2010) A Marketing View Over The Consumer Private Space, Proceedings of the 17th International Economic Conference IECS 2010 on The Economic World' Destiny: Crisis And Globalization?, Sibiu, România, 13-14 mai 2010.

 Westin, A. (1968) Privacy and Freedom. New York: Atheneum.

 Wirtz, J.; Lwin, M. O.; Williams, J. D. (2007) Causes and Consequences of Consumer Online Privacy Concern, International Journal of Service Industry Management, 18 (4), p. 326-348.

Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue