The Influence of Level of Processing on Advertising Repetition Effects.

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Nordhielm, Christie L;
  • Journal: Journal of Consumer Research,volume 29,issue 3 December,pages371-82
  • Related identifiers: doi: 10.1086/344428

This research examines whether or not repetition of features of a stimulus are subject to wear-out effects that have until now only been tested for the stimulus as a whole. When consumers process features in either a shallower or deeper manner, the level of processing p... View more
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