EVALUATION OF THE MASTER MARKETER NEWSLETTER

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McCorkle, Dean A. ; Waller, Mark L. ; Amosson, Stephen H. ; Smith, Jackie ; Bevers, Stanley J. ; Borchardt, Robert (2001)
  • Subject: Teaching/Communication/Extension/Profession,
    acm: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries) | ComputingMilieux_THECOMPUTINGPROFESSION

Several support programs have been developed to help support, reinforce, enhance, and improve the effectiveness of the educational experience of Master Marketer graduates and other marketing club participants. One of those products, the Master Marketer Newsletter, is currently mailed to over 700 Master Marketer graduates and Extension faculty on a quarterly basis. In the June 2000 newsletter, a questionnaire was sent to newsletter recipients asking them to evaluate the various sections of the newsletter, and provide any suggestions for improvement. The following report provides a summary of the findings from the survey. Additionally, some modifications to the newsletter were implemented with the June 2001 newsletter.
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