publication . Preprint . 2015

Capitalizing on Cultural difference: A Cross-Disciplinary Outlook from Social Psychology to International Business

Katiuscia Vaccarini; Barbara Pojaghi;
Open Access
  • Published: 01 Jun 2015
Drawing upon social psychology and international business literature the aim of this paper is to raise international managers and entrepreneurs’ awareness on the opportunity to capitalize on cultural differences and diversity in international business settings. Following our quantitative and qualitative data collection based on managers’ perceptions on cultural differences, we propose and illustrate the sociocognitive value of a group cultural laboratory as a potential “structured business practice” which enables to overcome the failing ethnocentric view in cross-cultural business contexts and leverage inter-individual/collective rather than intra-psychic constr...
free text keywords: cultural values, convergence of cultures, cross-cultural management cultural differences, awareness of opportunities generating from differences, group cultural laboratory
Related Organizations
Funded by
Partnering Opportunities between Europe and China in the Renewable Energies and Environmental industries.
  • Funder: European Commission (EC)
  • Project Code: 318908
  • Funding stream: FP7 | SP3 | PEOPLE
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