publication . Article . 2013

The Pull Model as the E-Commerce Strategy For Business-To-Consumer Sites

Guillermo Reyes González; Ralf Eder Lange;
Open Access
  • Published: 01 Jan 2013
One of the solutions to stabilize the bullwhip effect is to provide the supply chain with the adequate mechanisms to make the information flow upstream (to the supplier) and downstream (to the consumer). This has led the e-commerce companies to implement a distribution model known as the Pull Model. This paper provides a literature review of the main characteristics of the Pull model and a comparison with the E-Commerce strategies and benefitsJournal: Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics)
free text keywords: Pull Model, E-Commerce BtoC, Demand Chains, Inventory Management Strategies, E-Commerce Strategies, jel:L15, jel:L22, jel:L81, jel:M19
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