publication . Other literature type . Preprint . 2006

Trust and Control Dynamics in Agrifood Supply Networks: Communication Strategies for Electronic Transaction Environments

Fritz, Melanie; Hausen, Tobias; Fritz, Melanie; Hausen, Tobias;
English
  • Published: 01 Jan 2006
  • Publisher: Unknown
Abstract
Agrifood supply networks are dynamic structures where firms regularly face the need to search for new market partners. A decision for a transaction with a new partner requires the existence of appropriate control and safeguard mechanisms as well as trust to overcome perceived risk and uncertainties. Electronic transaction environments offer new potentials for the identification of new transaction partners. However, trust and control need to be communicated appropriately in electronic transaction environments for agrifood supply network scenarios. Problems for appropriate communication are posed by the complex interrelation between trust and control in transactio...
Subjects
free text keywords: Agricultural Markets Marketing, Marketing, Technological Change, Social Norms, Social Capital, e-Commerce, Industrial Organization, Marketing, Q13, O3, Z13, L81,, Industrial Organization, Marketing, Agricultural Markets Marketing, Technological Change, Social Norms, Social Capital, e-Commerce
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publication . Other literature type . Preprint . 2006

Trust and Control Dynamics in Agrifood Supply Networks: Communication Strategies for Electronic Transaction Environments

Fritz, Melanie; Hausen, Tobias; Fritz, Melanie; Hausen, Tobias;