A Market Dynamics Model for New Industrial Products and Its Application

Article OPEN
Shmuel S. Oren; Michael H. Rothkopf;
(1984)
  • Journal: Marketing Science,volume 3,issue 3,pages247-265
  • Related identifiers: doi: 10.1287/mksc.3.3.247
  • Subject: new industrial products, stochastic choice models, market dynamics, product planning

New product planning models attempt to predict the market consequences of product line and product design decisions. One output of such models, especially those driven by subjective or market research data, is usually theoretical market shares based upon consumer prefer... View more
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