The Marketization of Religion: Field, Capital, and Consumer Identity

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James H. McAlexander; Beth Leavenworth Dufault; Diane M. Martin; John W. Schouten;
  • Journal: Journal of Consumer Research, volume 41, issue 3, pages 858-858
  • Identifiers: doi: 10.1086/677894

Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine th... View more
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