publication . Article . Other literature type . 2015

BUSINESS INTELLIGENCE AND SOCIAL MEDIA LISTENING

Tsvetta Kaleynska;
Open Access
  • Published: 01 Jan 2015 Journal: International Scientific Publications: Economy & Business, volume 9, issue 1, pages 667-671
Abstract
Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.
Subjects
free text keywords: social media listening, business intelligence, marketing, online trends, online intelligence, business strategies, facebook, twitter, youtube, blogs,, jel:A
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ResearchGate
Other literature type . 2015
Provider: Datacite

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