publication . Article . Other literature type . 2015


Tsvetta Kaleynska;
Open Access
  • Published: 01 Jan 2015 Journal: International Scientific Publications: Economy & Business, volume 9, issue 1, pages 667-671
Business intelligence has been completely revamped over the past decade. After the arrival of social media, all brands realized that the organic insights and business intelligence lays in the conversation online. With that, the present and future of business can be found in social media listening.
free text keywords: social media listening, business intelligence, marketing, online trends, online intelligence, business strategies, facebook, twitter, youtube, blogs,, jel:A
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Other literature type . 2015
Provider: Datacite

Brandwatch. (2015). Research: Brands Still Don't Listen to Customers on Twitter. Retrieved March 20, 2015, from Brandwatch:

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241-251. [OpenAIRE]

Lonelybrand. (2012). Marketing Planner 2012: Social Media Monitoring Tools. Available at:

Searls, D., & Weinberger, D. (2001). The Cluetrain Manifesto:The End of Business as Usual. Retrieved March 20, 2015, from Cluetrain:

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