publication . Article . 2010

A STRUCTURAL EQUATION MODEL: GREECE’S TOURISM DEMAND FOR TOURIST DESTINATION

Chaitip, Prasert; Chaiboonsri, Chukiat; Kovacs, Sandor; Balogh, Peter;
Open Access
  • Published: 01 Jan 2010
Abstract
Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination. A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our res...
Subjects
free text keywords: Greece, Tourism demand, Greece’s tourist destination, SEM model, Community/Rural/Urban Development, Research Methods/ Statistical Methods,
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