Business Strategy of Multinational Corporations Representative for Food Services - McDonald's

Article OPEN
Voicu Oana-Luminiþa; Antonescu Eugenia; Chirilã Camelia;
(2011)
  • Subject: strategy, business, McDonald’s, management.
    • jel: jel:L21

For the catering services, the economic efficiency includes the consumers’ satisfaction and the guarantee of the hygiene of products. The integration into the EU imposes obligations on all service providers that are related to human nutrition. In this context, McDonald’... View more
  • References (2)

    • Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

    • Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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