Advertising Fee in Business-Format Franchising

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Preyas S. Desai;
  • Journal: Management Science,volume 43,issue 10 October,pages1,401-1,419
  • Related identifiers: doi: 10.1287/mnsc.43.10.1401
  • Subject: channels of distribution, franchising

Most franchisors charge an advertising fee in addition to the better known royalty and franchise fee. We study the role of the advertising fee in improving channel coordination. We begin our analysis with a simple case of one franchisor dealing with two identical franch... View more
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