Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment

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Berning, Joshua P.; Sprott, David E.;
(2011)
  • Subject: nutrition labels, grocery stores, experiment, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Institutional and Behavioral Economics, Marketing,

We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they... View more
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