The Role of Internal Reference Points in the Category Purchase Decision.

Article OPEN
Bell, David R; Bucklin, Randolph E;
  • Journal: Journal of Consumer Research,volume 26,issue 2 September,pages128-43
  • Related identifiers: doi: 10.1086/209555

The authors study the role that reference effects play in the category purchase decision for consumer nondurable products. Category purchase behavior is represented by a nested logit model that is estimated on purchase records of shoppers in two Universal Product Code (... View more
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