Coping With Uncertainty in International Business

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Briance Mascarenhas;
(1982)
  • Journal: Journal of International Business Studies,volume 13,issue 2 June,pages87-98

International business, as compared with domestic business, is usually characterized by increased uncertainty. A study of 10 multinational companies uncovered several methods of coping with uncertainty. This paper focuses on 2 methods which may not be apparent control a... View more
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