Coping With Uncertainty in International Business

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Briance Mascarenhas (1982)
  • Journal: Journal of International Business Studies, volume 13, issue 2 June, pages 87-98

International business, as compared with domestic business, is usually characterized by increased uncertainty. A study of 10 multinational companies uncovered several methods of coping with uncertainty. This paper focuses on 2 methods which may not be apparent control and flexibility. A framework of analysis suggesting appropriate methods for coping with uncertainty is also developed.© 1982 JIBS. Journal of International Business Studies (1982) 13, 87–98
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