Factors for Creating Online Customer Loyalty

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Anamaria Baranov; Liliana-Aurora Constantinescu;
(2012)
  • Journal: Ovidius University Annals, Economic Sciences Series, volume XII, issue 1 May, pages 804-807
  • Subject: online user, satisfaction, relationship, loyalty, expectations.
    • jel: jel:M31 | jel:L81 | jel:L86 | jel:F10

Only those companies which succeed in building lasting relationships with online customers are those who customers are confident in and transact online securely. Furthermore, successful companies are those who pay attention to customer satisfaction, who are trying to un... View more
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