Which E-Lifestyle Avoids Internet Advertising More?

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Amir Abedini Koshksaray; Kambiz Heidarzadeh Hanzaee;
  • Journal: International Journal of Innovation in the Digital Economy (IJIDE),volume 5,issue 4 October,pages22-36
  • Related identifiers: doi: 10.4018/ijide.2014100102

This study aimed at finding out which e-lifestyles avoid internet advertising more. To this aim, a survey was conducted on 412 students working with internet. Structural Equation Modeling approach was used for estimating the validity of research constructs and multiple ... View more
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