Demand for Multimedia in the Classroom

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Boyer, Tracy A.; Briggeman, Brian C.; Norwood, F. Bailey;
  • Subject: conjoint ranking, instruction, microeconomics, multimedia instruction, valuation, Demand and Price Analysis, Financial Economics, Institutional and Behavioral Economics, Research and Development/Tech Change/Emerging Technologies, Teaching/Communication/Extension/Profession, A22, Q19,
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

This study elicits preferences for multimedia in the classroom for students and faculty members in agricultural economics. Employing an Internet-based conjoint ranking survey, the results show that students prefer multimedia instructional tools over a traditional chalkb... View more
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