Effects of Information and Country of Origin On Chinese Consumer Preferences for Wine: An Experimental Approach in the Field
McCluskey, Jill J.
wine consumption, willingness-to-pay, second price auction, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,
Wine is a product whose value largely depends on the reputation associated with its region of production. China is a newcomer and latecomer to wine production and consumption. Wine consumption, especially imported wine, rarely exists outside of major urban areas. Theref...