In-Store Media and Channel Management

Preprint OPEN
Anthony Dukes; Yunchuan Liu;
  • Subject: in-store media; advertising; distribution channel; channel coordination; retailing

In this paper, we study the interesting and complicated effects of retailer in-store media on distribution channel relationships. With the help of advanced technology, retailers can open in-store media in their stores and allow manufacturers to advertise through the ins... View more
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