LACK OF OPTIMISM AMONG MARKETING STUDENTS VS. OTHER STUDENTS

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Gregory S. BLACK; Angelica BAHL;
(2010)
  • Journal: Management & Marketing,volume 5,issue 4 Winter
  • Subject: academic performance, business education, family influence, future outlook, marketing majors.

For the first time in American history, the current generation of college-age students may be destined for diminished financial opportunities than their parents. However, they may not realize that and may continue to have expectations higher than reality. Marketing stud... View more
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