CUSTOMIZED PRODUCTS: THE INTEGRATING RELATIONSHIP MARKETING, AGILE MANUFACTURING AND SUPPLY CHAIN MANAGEMENT FOR MASS CUSTOMIZATION

Article OPEN
BARUTCU, Süleyman;
(2007)
  • Publisher: Ege University
  • Journal: volume 7,issue 2,pages573-593issn: 1303-099X, eissn: 1303-099X
  • Publisher copyright policies & self-archiving
  • Subject: Customized Product, Relationship Marketing, Mass Customization, Agile Manufacturing, Supply Chain Management | Customized Product, Relationship Marketing, Mass Customization,Agile Manufacturing, Supply Chain Management

A customized product is a special product designed and manufactured for individual customers to meet their individual needs. Managers need to understand why customers demand and how companies supply customized products. The importance of this study is to highlight busin... View more
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