International Product Differentiation through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products

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Innes, Brian G.; Kerr, William A.; Hobbs, Jill E.;
  • Subject: International Relations/Trade, | branding, marketing, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety,

Trade policy initiatives of developed country governments are in flux. Governments’ need for new trade policy measures has arisen partly because of constraints imposed on the use of export subsidies by the Agreement on Agriculture reached as part of the Uruguay Round of... View more
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