publication . Part of book or chapter of book . Article . 2010

A Mashup Application to Support Complex Decision Making for Retail Consumers

Dawn G. Gregg; Deborah L. Kellogg; Steven Walczak;
Open Access
  • Published: 01 Jan 2010
  • Publisher: IGI Global
Abstract
<jats:p>Purchase processes often require complex decision making and consumers frequently use Web information sources to support these decisions. However, increasing amounts of information can make finding appropriate information problematic. This information overload, coupled with decision complexity, can increase time required to make a decision and reduce decision quality. This creates a need for tools that support these decision-making processes. Online tools that bring together data and partial solutions are one option to improve decision making in complex, multi-criteria environments. An experiment using a prototype mashup application indicates that these ...
Subjects
free text keywords: Management Science and Operations Research, Strategy and Management, Information Systems and Management, Management Information Systems, Information Systems, Knowledge management, business.industry, business, Risk analysis (engineering), Decision quality, Decision support system, Mashup, computer.software_genre, computer, Decision analysis, Business decision mapping, Decision engineering, Engineering, R-CAST
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