Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

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Jean-Pierre Dubé; Puneet Manchanda;
  • Journal: Marketing Science, volume 24, issue 1 September, pages 81-95
  • Identifiers: doi: 10.1287/mksc.1040.0087
  • Subject: competition, advertising, multiple geographic markets, structural models, Markov perfect equilibrium, dynamics, packaged goods

We investigate differences in the dynamics of marketing decisions across geographic markets empirically. We begin with a linear-quadratic game involving forward-looking firms competing on prices and advertising. Based on the corresponding Markov perfect equilibrium, we ... View more
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