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  • Journal: Studies in Business and Economics, volume 7, issue 2 August, pages 172-183
  • Subject: children, target market, pester power, purchase decision

The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how to explain this increased potential that children have on the existing market and strategies that marketers and companies use in order to reach this mar... View more
  • References (25)
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