publication . Preprint . Article . 2014

The Aggregate Impact of Online Retail

Allen Tran;
Open Access
  • Published: 01 Apr 2014
To study the impact of online retail on aggregate welfare, I use a spatial model to calculate a new measure of store level retail productivity and each store's equilibrium response to increased competitive pressure from online retailers. The model is estimated on confidential store-level data spanning the universe of US retail stores, detailed local-level demographic data and shortest-route data between locations. From counterfactual exercises mimicking improvements in shipping and increased internet access, I estimate that improvements in online retail increased aggregate welfare from retail activities by 13.4 per cent. Roughly two-thirds of the increase can be...
free text keywords: Internet access, business.product_category, business, Welfare, media_common.quotation_subject, media_common, Competitive pressure, Confidentiality, Counterfactual thinking, Spatial model, Market share, Commerce
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