PRICING POLICY AND MARKETING STRATEGIES AS A PART OF COMPETITIVE ADVANTAGE OF RETAILS STORES IN THE SLOVAK REPUBLIC

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Jaroslava Gburová ; Róbert Štefko ; Radovan Baèík (2013)
  • Journal: Polish Journal of Management Studies, volume 8, issue 1 December, pages 73-81
  • Subject: price, pricing strategies, marketing, chair stores

The paper deals with price and marketing pricing strategies of retail chain stores in the Slovak Republic. The aim of this paper is to highlight the perception of the impact of economic recession in the retail chain stores. To determine the most used marketing pricing strategies has been used analysis of variance ANOVA. The global finance crisis does not have influence to selection and implementation of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region.
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