Marketing management capabilities of SMEs: an empirical analysis in the EU

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Banterle, Alessandro; Carraresi, Laura; Stranieri, Stefanella;
  • Subject: Marketing capabilities, SMEs, traditional food, linear regression, Agribusiness, Marketing,

SMEs, that represent the greater part of European food firms producing traditional food products (TFPs), meet difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management capabilities play a key role in good SM... View more
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