An Overview and Analysis of Marketing Ethics

Article OPEN
Caner Dincer; Banu Dincer;
(2014)
  • Journal: International Journal of Academic Research in Business and Social Sciences, volume 4, issue 11 November, pages 151-158
  • Subject: Ethics, Marketing Ethics, Socially Responsible Behavior, Ethical Decision Making
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all ot... View more
  • References (52)
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