Commentary--Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

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Jason A. Duan; Leigh McAlister; Shameek Sinha;
(2011)
  • Journal: Marketing Science, volume 30, issue 3 05-06, pages 550-561
  • Related identifiers: doi: 10.1287/mksc.1100.0611
  • Subject: cross-brand pass-through, promotion, retail and wholesale price, scanner data, Bayes factor, model comparison, Bayesian nonparametric

Using the Bayes factor estimated by harmonic mean [Newton, M. A., A. E. Raftery. 1994. Approximate Bayesian inference by the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B. 56(1) 3-48] to compare models with and without cross-brand pass-through, Dubé and Gu... View more
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