Online versus Face-to-Face: Students’ Preferences for College Course Attributes

Article OPEN
Mann, John T.; Henneberry, Shida R.;
(2014)
  • Subject: college course attributes, conditional logit model, distance learning, online course design, students’ preferences, undergraduate students, web 2.0 technology, willingness to pay, Agribusiness, Research and Development/Tech Change/Emerging Technologies, Teaching/Communication/Extension/Profession, A22, I23, I29,
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

The objectives of this article were to determine: 1) students’ preferences for college course attributes; and 2) how the amount of course attribute information impacts enrollment. Results indicate students had the highest preferences for face-to-face (F2F) courses off... View more
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