publication . Article . 2011

Economic Factors for Televison Programme Rating in Slovenia

Matjaz Dodic; Bojan Nastav;
Open Access
  • Published: 01 Jan 2011 Journal: Management, volume 6, issue 3, pages 245-261
Abstract
Factors that influence televison programme rating can be divided into environment, outer factors and internal factors of televison programmes. In this paper we apply the regression analysis to study the influence of the number of unemployed, inflation rate, average salary, consumers’ trust, households’ financial status in the past 12 months and the economic state in Slovenia on rating of national, commercial and other televison programmes in Slovenia in the 2000–2009 period. The results show that inflation, unemployment, average salary and economic state have a positive effect, whereas consumers’ trust and households’ financial status in the past 12 months have ...
Subjects
free text keywords: televison programme, rating, factors of TV rating, Slovenia
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