The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan

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Muhammad Rizwan; Muhammad Nasir Jamal; Zain-Ul-Abidin; Khadeeja Gul Zareen; Arslan Khan; Barza Farhat; Rashid Khan;
  • Journal: Asian Journal of Empirical Research,volume 3,issue 2 February,pages220-236
  • Subject: Attitude, Counterfeits, Peer Pressure, Purchase Intentions, Value Consciousness

The alarming emergence of global economic phenomenon of counterfeiting and the deficiency of research work in the context of consumer purchase intentions towards counterfeits makes the study more worthwhile than ever before. This study intends to examine the relationshi... View more
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