An Analysis of the Effects of Promotion and Shelf Position on Store Revenue

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Valter Afonso Vieria; Luis Fernando Camilo;
(2014)
  • Journal: Brazilian Business Review,volume 11,issue 4 August,pages28-52
  • Subject: Innovation. Price presentation. Marketing. Promotion. Supermarkets

This article examines the influence of shelf placement and the ways of presenting prices at supermarkets. We carried out an experimental longitudinal study for three months in a supermarket involving nine common products, divided by placement into three shelf positions ... View more
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