publication . Article . 2013

Researches on relationship between consumers? attachments and behaviors

Yu Yu-fan;
Open Access
  • Published: 01 Jan 2013
The paper aims for studying the relationship between consumers? attachment styles and consumers? behaviors, especially ethical consumption and conformity consumption. Based on combing the previous researches, studies conclude that: “secure attachment” people and their ethical behaviors are most positively related, and “ambivalent attachment” people and their moral behaviors take second. Meanwhile, “avoidant attachment” people and their moral behaviors are most negatively related, and “fearful attachment” people and their ethical behaviors take second. And “secure attachment” people will be easier to be affected by “informational social influence” aiming at obtai...
free text keywords: Intimate Relationship; Emotional Attachment; Ethical Consumption; Conformity Consumption.
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