Researches on relationship between consumers? attachments and behaviors

Article OPEN
Yu Yu-fan;
(2013)
  • Subject: Intimate Relationship; Emotional Attachment; Ethical Consumption; Conformity Consumption.

The paper aims for studying the relationship between consumers? attachment styles and consumers? behaviors, especially ethical consumption and conformity consumption. Based on combing the previous researches, studies conclude that: “secure attachment” people and their e... View more
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