publication . Preprint . 2014

Branding cities as tourist destinations; the case of Slavonski Brod, Croatia

Biljana Lončarić;
Open Access
  • Published: 01 May 2014
Abstract
The research problem – Despite the fact that the visual identity of Slavonski Brod is created in early 2011th, it is still not sufficiently recognizable among tourists. Research objectives – It is necessary to determine activities that have to be undertaken as components of an action plan for tourism development of Slavonski Brod within the branding strategy to make the city more recognizable in tourist markets. The purpose – The purpose of this paper is to support the thesis that tourist destinations branding is lengthy process that includes an evaluation of the image by the visitors, but also by the target market groups we aim at. Design – The special focus is...
Subjects
free text keywords: Slavonski Brod, tourist brand, slogan, logo, visual identity, tourist destination, jel:L83
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