publication . Article . 2011


Open Access
  • Published: 01 Jan 2011 Journal: Management & Marketing, volume 6, issue 2 Summer
The purpose of this descriptive research is to present what kind of corporate social responsibility (CSR) activities English football clubs are implementing. The paper was designed by approaching the examples of the twenty clubs playing in the 2010-2011 season of the Premier League. A key finding is that football clubs are not only interested in the sporting outcome on the field, but they are also aware of their social status. An implication of this research would be to encourage academics to research more upon the use of CSR in professional sports, as there is a lack of literature regarding this topic. Diminishing the lack was the reason why sport has been chos...
free text keywords: community, English football, Football CSR, football management, Premier League, sport business.
86 references, page 1 of 6

Ackerman, R.W. (1973), “How Companies Respond to Social Demands”, Harvard Business Review, 51, pp. 88-98

Albu, N., Albu, C.N., Gîrbină, M.M., Sandu, M.I. (2011), “The Implications of Corporate Social Responsibility on the Accounting Profession: the Case of Romania”, Amfiteatru Economic, Vol. 13, Issue 29, pp. 221-234 [OpenAIRE]

Arsenal Football Club, “Arsenal Community Review 2008”, available at: _Arsenal_community.pdf (accessed 6th of August 2010) (accessed 6th of August 2010) (accessed 6th of August 2010)

Arsenal Football Club, “Education”, available at: (accessed 6th of August 2010),,10265~1167538,00.html (accessed 6th of August 2010)

Babiak, K., Wolfe, R. (2006), “More than just a Game? Corporate Social Responsibility and Super Bowl XL”, Sport Marketing Quarterly, 15, pp. 214-222

Bausenwein, C. (2006), Geheimnis Fußball: Auf den Spuren eines Phänomens, Verlag Die Werkstatt GmbH, Göttingen

Bibu, N., Năstase, M., Gligor, D.C. (2010), “The Perception over Corporate Social Responsibility in Romania”, Review of International Comparative Management, Vol. 11, Issue 5, pp. 764-778 [OpenAIRE]

Birmingham City Football Club (2010), “BCFC Community Trust”, available at:,,10412,00.html (accessed 7th of August 2010)

Blackburn Rovers Community Trust (2010), available at: (accessed 8 August 2010)

Blackpool Football Club (2010), “Football in the Community”, available at:

86 references, page 1 of 6
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue