publication . Article . 2011

CORPORATE SOCIAL RESPONSIBILITY IN ENGLISH FOOTBALL: HISTORY AND PRESENT

Vlad ROŞCA;
Open Access
  • Published: 01 Jan 2011 Journal: Management & Marketing, volume 6, issue 2 Summer
Abstract
The purpose of this descriptive research is to present what kind of corporate social responsibility (CSR) activities English football clubs are implementing. The paper was designed by approaching the examples of the twenty clubs playing in the 2010-2011 season of the Premier League. A key finding is that football clubs are not only interested in the sporting outcome on the field, but they are also aware of their social status. An implication of this research would be to encourage academics to research more upon the use of CSR in professional sports, as there is a lack of literature regarding this topic. Diminishing the lack was the reason why sport has been chos...
Subjects
free text keywords: community, English football, Football CSR, football management, Premier League, sport business.
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