publication . Preprint . 2014

How Do Women Entrepreneurs Define Success? A Qualitative Study of Differences Among Women Entrepreneurs in Ethiopia

Atsede Tesfaye Hailemariam; Brigitte Kroon;
Open Access
  • Published: 01 May 2014
This paper describes how women entrepreneurs in Ethiopia define success in their own terms. Semi structured in-depth interviews were conducted with 24 women entrepreneurs from various sectors in Addis Ababa. The interview formats allowed the women to tell their life history and define success in their own terms. A common stereotype is that women entrepreneurs in Ethiopia operate businesses out of necessity and therefore women measure success in terms of financial rewards than personal rewards. Despite this stereotype, the findings of this study show that differences in definition of success exist among group of women entrepreneurs. Differences are in background ...
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