Structuring Consumer Preferences with the SEM Method

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Rosa, Franco;
  • Subject: Demand, Mean-End Chain, multivariate analysis, Specialty products, Niche market, customer satisfaction, SEM, Consumer/Household Economics,

Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for... View more
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