Consumer Purchase Behaviour for Green Products

Article OPEN
Vinod Sharma; J. Sonwalkar; Maohar Kapse;
(2013)
  • Publisher: Eleftherios Thalassinos
  • Subject: Green Purchase Behaviour, Environmentally Conscious Consumers, Environmental Concern, Environmental Knowledge, Environmental Attitude | Consumer behavior | Green marketing | Green products
    • jel: jel:Q56 | jel:H41 | jel:M31 | jel:Q21

Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand ... View more
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