Possibilities of B2C buying and selling using mobile devices in comparison with Inter.

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Sonia San Martín Gutiérrez; Blanca López Catalán;
  • Subject: e-commerce; m-commerce; buying and selling
    • jel: jel:M1 | jel:M3 | jel:O3

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. ... View more
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