The Effects of Logistics Leverage in Marketing Systems

Article OPEN
G.N. Okeudo;
(2012)
  • Journal: International Journal of Asian Social Science, volume 2, issue 8 August, pages 1,300-1,306
  • Subject: incorporated, marketing
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

An effective logistics system when incorporated into marketing can strengthen its operations and further give the firm a competitive edge. To design a marketing system which must maintain its market share, a firm must consider the effects of logistics and how its integr... View more
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