A General Theory of Pass-Through in Channels with Category Management and Retail Competition

Article OPEN
Sridhar Moorthy;
(2005)
  • Journal: Marketing Science, volume 24, issue 1 August, pages 110-122
  • Related identifiers: doi: 10.1287/mksc.1030.0053
  • Subject: pass-through, retailing, category management, game theory

I provide a general formulation of the channel pass-through problem as a comparative static of the retail price equilibrium, and I analyze the impact of category management and retail competition on pass-through, focusing on brand and retailer differences, and the natur... View more
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