ADVERTISING IN SMALL AND MEDIUM ENTERPRISES - THE PRACTICAL EXAMPLES AND ADVICES

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Janusz K. Grabara; Bartłomiej Okwiet;
(2011)
  • Journal: Annales Universitatis Apulensis Series Oeconomica, volume 2, issue 13, pages 45-45
  • Subject: advertising, enterprise, marketing mix, Internet
    • jel: jel:M19

‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this slogan reviewers whole truth about the role ofadvertising performance throughout the economy and how its effective use may contribute tothe development o... View more
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